What are the characteristics of a logo for the web?

The logo is the identity of a web site: it says it all about an activity! Wondering how to increase business and what are the characteristics of a logo for the web? Discover all the tips that lead to the success of a brand thanks to the logo!

Vector logos and website logos to better manage an online brand

For some time now you have been managing a brand with a logo that represents it. Do it right, symbols are the fastest way to communicate information about an activity:

• Its values

• The target customers it addresses

• The products / services it provides.

But now you want to go further and find out how to create a successful logo on the web. Yes, because having an off-line logo is not enough, you need an attractive online version. Which, however, follows very specific creative graphic rules, those of the web in fact. If you have any doubts, we give you the right tips to create a logo that travels great even online:


• Be original. If you have a good idea for a web logo, make sure the content and graphics comply with the trademark registration rules of your country or region. No to imitation: remember that an original logo is important, because it represents the identity of the brand.  If your online business gets going, it's best to avoid complaints for plagiarism: they can be catastrophic

• Study graphics to get a visual message that works with a diverse target audience. If the web logo is too big, too sophisticated or twisted, it damages the image of the brand and the company. For example Nike uses a simple swoosh with its trademark slogan, “Just Do It” and it goes great

• Adapt it to any size: Many details of the logo, such as delicate fonts, thin borders and other details can disappear or, worse, change in the scaled version. You risk giving a bad experience to online visitors, who will never remember the company! Make sure the web logo is scalable and works flawlessly on smaller screened devices like smartphones and tablets

• Choose the right position on the company website: visitors need to take the brand seriously, so the logo should be placed well. The traditional above-the-fold approach is the best: the key elements of the company are in the upper section of the site, because this is where the visitor gets a first idea. The best position for the logo is therefore in the upper left, where it inspires confidence and influences purchasing decisions

• Match the colors of the website with the color theme of the logo. Studying the psychology of color helps to excite the visitor: for example, for a banking site that uses navy blue in its logo, a design with plenty of white spacing is better. Because it separates the visual elements and brings out the details of the logo.

You understand that creating a logo for the web requires some expertise in web design; but you also know that it is necessary to succeed in any online business. Do you want to know in more detail what the characteristics of a logo for the web are? Read this checklist we have made for you now.


Online brands, here are the 5 characteristics of a (almost) perfect logo for the web

Whether you are building a website, a blog or an online store, you understand that it is worth inserting a logo for the web that inspires trust in the brand. Yes, but in detail, what are the characteristics of a logo for the web? Here is our checklist for you to follow:

1) Keep the logo design simple and clean

Since you will have to climb it, you will be sure that it looks good even in a small size. Think how small the profile pictures are in your Facebook or Twitter feed!

2) Use a transparent background

So you can match it with any color, not just put it on a white area on the website

3) Get the highest quality file possible

Thus it has a high definition rendering even in large format or printed. You can copy it and create smaller versions for social media, blog posts, and website pages

4) Use the right colors

Use the colors of the brand and the website to harmonize the logo with the rest of the graphics, both images and contents

5) Keep up to date with the latest style trends

Logo graphics for the web follow precise rules. The most used types are three:


• The wordmark logo, made up of text only with unique typefaces and combinations of very few colors. The last cry is the italics which are simple and direct, like that of Coca Cola

• The pictorial logo, made from a cartoon icon or illustration. The most famous is Apple's bitten apple

• A combination of wordmark and pictogram gathered together in a single layout.

In any case, no to the templates already made, to the wrong color combinations, to the proportions that do not fit the smaller displays. If you have no idea what the logo should look like for the web in 2021, read below the web design trends that we recommend you to experiment with.


Web site logos, 2021 web design trends to experiment

You are convinced that the logo for the web is necessary to launch an online business and now you also know what the characteristics it must have are. But aren't you also curious to discover the latest graphic web design trends to create it?

You're right: 2021 is a key year for online businesses and the right logo is more important than ever to grow your earnings on the web. We have selected six really interesting trends, which are going back to the past, but are making a comeback in graphics:


1) The stained glass effect

Yes, you read that right: many web designers in 2021 draw inspiration from the stained glass windows of the Middle Ages. They are sharp, clear and allow the combination of several colors, thanks to the “broken image” effect. They combine mainly with stylized figures of nature, plants and animals.


2) Geometric shapes intertwined with each other

Squares, circles, semicircles, colored triangles on white backgrounds. Minimalist but effective in visual communication.


3) Diverging and asymmetrical letters in the wordmark

They create focuses that attract attention and express that desire to break the rules that we like so much.


4) Hand drawn portraits, including comics

The eye of the online visitor always lingers on the face, because it breaks up the uniform appearance of the logo. Green light to schematic lines but also to details, such as defects and wrinkles.


5) Different shades of the same color

It means pairing colors adjacent to each other on the color wheel. The result is an effect of great harmony and delicacy.

                                        Truste Logo Design Agency in Your City

6) The perspective view

A panorama, a writing or just an object, with traditional drawing techniques such as linear perspective, curvature or foreshortening. The important thing is to create an illusion of depth. But be careful not to complicate the final result too much.

Last tip: always make some slightly different version of the logo for the web, which does not stray too far from the original one. It will serve to mark the new stages of production or sales of the business, when they arrive. The web logo has no more secrets for you: start experimenting your creativity now! 

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