What is a Logo?

What is a logo? Using what techniques is it drawn? How many types of logo are there, we will discuss in detail in this article.

What is a Logo?

Logo is the name given to symbols or shapes that represent a brand, institution, organization, company, formation, community or idea and contain graphical elements. The logo is divided into more than one group within itself, the reason for this situation is due to the techniques used in designs. Generally known and familiar types are logo, logotype and emblem designs. Logos are only iconic drawings and symbol shapes.

Logotypes, on the other hand, are designs that are completely prepared using typeface and typography techniques. In both designs, the areas of use may be different, and the purpose of use is the same. Representing a brand, institution, community, person or entity is their known duty. The word emblem, which is often confused with the logo, does not have the same meaning. Emblem design and rules have differences compared to logo design.

Most of the searches you have made for logo and logotype in English sources contain incorrect information. The reason for this is that the logo and logotype are named only as logo or emblem. In fact, both are made in line with different concepts and preparation techniques. We can give a simple example of why this situation is confused. If we call the logo limit, we can call the logotype buttered bagel, they are so close to each other.

The best examples to be shown for this situation are the work used by Coca Cola called the logotype, and the work used by the Pepsi brand is the emblem-based logo. In our article about logo design types and types, we explained this issue in more detail.

What is a logotype?

In fact, we have given the answer to this question in the first introduction of the article, but we will explain it briefly under this title. It is called work that is originally prepared using logotype font styles. There is no accompanying symbol or emblem next to this work. It consists only of letters designed for its purpose. If we give a few examples of brands that use logotype, we can list them as follows.

We can cite logotype studies of Dell, Lenovo, Google, Facebook, Microsoft, Adobe, FedEx companies as an example. You can take a look at the companies using logotype from the image below. You can review our article on font selection in logo design, and you can also take a look at this article on color selection in logo design.

You can see that the general common point of the logotype sample studies you have examined above is that there are original writing, letter and typography studies prepared for the brand name. The general point where they differ is the font styles and colors chosen in accordance with their purpose.

Date of Logo and Year of First Use

As a result of the researches, Hz. Its use was observed up to 2300 years before Christ. This means that it has a history of approximately 4000 years. It has been observed that only the innovations and technology brought about by the time have changed. The imperial symbols and symbols were found on the remains of the cylindrical round seal belonging to the Babylonian civilization.

These symbols are also found on the copper, silver and gold coins used at that time. For logo design, we can show the beginning of modern history in the 1870s. The logo is used so intensely and widely today. Apart from brands and institutions, communities are divided into fans, supporters, political consensus and categories that we cannot count.

For the first registered logo design in history, we can give the logo of Stella Artois Company as an example. The sector in which the brand operates is beverage. The company was founded in 1366 in Belgium. There are sources that show the black and white version of the renewed logo as the first logo, but the work on the left in the picture above is the first logo designs. When we look at the general structure of the logo design, it is not unnoticed that there has been a great change between the first logo and the last logo Cheap Logo Design Service Near You they used.